It hardly seems fair that celebrities get paid loads of money to do something they love and get tons of free stuff to boot. But, every company wants the hottest celebrities of the moment to use their products because, odds are, they will be snapped by paparazzi and bingo bango free celebrity endorsement. Can you blame them?

From jewellery to beauty products, electronics and chocolate, this festival season celebrities such as Jennifer Garner, Julianne Moore, Colin Farrell, Olivia Wilde and Matt Damon are going to be receiving thousands of dollars worth of free stuff. While most traditional gifting suites usually require celebrities to visit a lounge in order to receive their freebees, Bask-It-Style will be bringing the products directly to their hotel rooms.

"We know that the stars have very hectic schedules when they come into town for the festival, so we wanted to create a simple way to get our sponsors' products into their hands," said Jumol Royes, Principal, Jsquared² Public Relations.

We caught up with Jsquared² PR to see what kind of goodies the visiting stars were going to be receiving this year. And trust us, free celebrity endorsements or not, you're going to want to get your hands on some of these:


Sula Peel & Paint Nail Polish

It's the greatest thing since sliced bread – literally. Sula Peel & Paint nail polish comes in an array of fashionable colours for only 10 bucks a bottle. But the best part is it dries super fast and peels right off in one piece. No need for nail polish remover! Perfect for celebrities on the go. But wait! We travel too! I can't tell you how many times I've been packing for vacation and wished I didn't have to bring a big, bulky bottle of nail polish for that one nail that I know is going to chip half way through the vacay. Problem solved. I'm stocking up.


FusionBeauty StimuLashFusion™ Intensive Night Conditioning Lash Enhancer

Best known for their breakthrough lip plumper, LipFusion®, FusionBeauty® already has a long list of celebrity fans, including Jessica Alba, Leighton Meester, Debra Messing and Carmen Electra. It's newly released lash enhancer has already proven to be a top seller in just a few months (if it's not on your radar yet, it will be soon). An intensive night-time serum that is applied to the upper lash line, StimuLashFusion has been proven to enhance lashes in just 6 weeks -- 89% of users saw longer, fuller, more fabulous lashes! It retails for around $96. No one said celebrity peepers came cheap, but when you factor in fake lashes, high-end mascara and tinting jobs, it may be well worth it.


Trollbeads

Word has it that R&B singer Mary J. Blige loved the Trollbeads jewellery she received in her Bask-It-Style gift bag. And why wouldn't she? The piece she received was worth about a grand! Each piece is a unique miniature sculpture, a work of art. It's up to you to put these artisan-designed beads together and tell a story. Warning: once you start wearing Trollbeads you'll want to collect them all.



Greg May hair products

Move over Ken Paves. You don't have to pay ridiculous prices to have celebrity worthy hair. Greg May is a Canadian hair designer in Yorkville - the centre of the TIFF action – and he is giving celebrities in town for the 2009 fest his just-launched eco-friendly product line, including a bottle of the Indulge Me Shampoo ($22), Restore Deep Conditioner ($26), Whipped Up Mousse ($17) and D-Construct ($24).


The Great Canadian Sox Co. – Arriva Travel-Tec STC Sox

Sure, socks aren't the sexiest thing on earth but the travel junkie in me was intrigued by these ones, which are specially designed to provide comfort for long distance travel. Constructed with Celliant®, the socks reduce pressure in the leg and help to improve circulation, reducing the risk of blood clots. Prefect for the jet-setting celebrity life. P.S. the socks are also great for diabetics, athletes and pregnant women.


Foxy Originals

Cute, economical, and totally Canadian, Foxy Originals is all about delivering funky jewellery designs to eager trendsetters at a reasonable price. Couldn't you just see Olivia Wilde wearing these earrings? Well, you just might.